When Lopdell House Gallery reopens in its new building alongside Lopdell House in Spring, it will be under the name, Te Uru Waitakere Contemporary Gallery. We proudly introduced the story of Te Uru at a special members’ event on April 29th and were overwhelmed by the enthusiastic response of the 80+ people that attended.
Our new home will offer world-class, purpose-built facilities, including five gallery spaces spread over three floors. This will fundamentally change the way we operate, signalling a new era and new ambitions. We can help give the arts an even greater presence in the local area, and we have the opportunity to rebrand ourselves to better reflect who we are, where we are, and the communities we work with.
Te Uru or Te Hau a uru makes reference to the west wind, a powerful characteristic of the region and an important story for local iwi, Te Kawerau ā Maki. Local iwi representative, Rewi Spraggon, who worked with Lopdell House Gallery on the rebranding, says “Te Uru is the wind that blows from the west, sharing the messages and vision from the people that live there. It brings change, sets direction and influences the city of Auckland from its perch atop the Great Forest of Tiriwa.”
“We are thrilled that Te Kawerau ā Maki have gifted us the use of this powerful name,” says Te Uru Director, Andrew Clifford. “It provides us with an evocative kaupapa, to be a source of information and ideas that will project out into the region – a fitting framework for a contemporary gallery.”
Guiding Te Uru’s rebranding process is design led advertising agency Strategy, who has worked with other leading arts organisations including the Arts Foundation and Christchurch Art Gallery. Strategy’s Managing Partner, Martin O’Sullivan says, “the rebranding is an opportunity to redefine the identity of Waitakere – for the collective artistic, economic and spiritual benefit of ‘The West.’”